Kylie Jenner has once again embraced her signature 'King Kylie' persona through an exciting partnership with Dunkin'. This collaboration introduces a vibrant new line of beverages, aptly named the 'King Kylie Collection', designed to infuse summer with a splash of pink. This limited-edition series, available from July 8, showcases three distinct drinks, each embodying the bold and playful spirit that defined Jenner's famous era.
The collection features three uniquely crafted beverages: the Candy Pink Lemonade Refresher, a delightful fusion of pink pineapple and lemonade, adorned with dragon fruit pieces; the Vanilla Pink Cloud Latte, a rich blend of espresso, whole milk, and French vanilla, crowned with a luscious pink strawberry cold foam; and the Pink Lemon Drop Suncloud Lemonade, a refreshing lemonade topped with the same signature pink strawberry cold foam. These creations are a nod to the vibrant wigs and distinctive streetwear that characterized Jenner's 'King Kylie' phase, bringing a sense of nostalgia and fresh innovation to Dunkin's menu.
To mark the debut of this colorful range, Jenner herself starred in a promotional video, directed by the acclaimed music video visionary Dave Meyers. In the clip, she channels her 'King Kylie' aesthetic, sporting a pink wig and a matching satin skirt set, as she presides over a boardroom meeting. The sole agenda item? Ushering in a summer dominated by pink. This visual campaign perfectly captures the essence of the collection, highlighting its playful and eye-catching appeal.
Jill Nelson, Dunkin's chief marketing officer, emphasized the brand's commitment to offering visually appealing and delicious drinks. She noted that the King Kylie Collection perfectly aligns with this vision, setting the stage for a summer filled with "visually stunning, refreshing sips and bold flavor." Nelson added that Dunkin' is always keen to "make our menu a little more pink and a little more extra" whenever the opportunity arises, underscoring the brand's enthusiasm for this unique collaboration.
Jenner expressed her excitement about the partnership, stating that pink has always been central to her 'King Kylie' identity, making the collaboration with Dunkin' a natural extension of her world. She described the three drinks as offering "three different vibes – sweet, bold, nostalgic – all very me." She also revealed her deep involvement in the creative process, ensuring the collection felt authentic and resonated with both her personal style and her fanbase. Jenner's immediate approval stemmed from an early creative concept that strongly evoked the 'King Kylie' aesthetic, particularly the prominent use of pink, a color integral to her brand, Kylie Cosmetics. She highlighted the positive reception from her fans whenever she dons a pink wig, confirming her confidence in the collection's success.
Before the official launch, The Hollywood Reporter had the opportunity to speak with Jenner about her motivations for collaborating with Dunkin' and her personal beverage preferences. When asked about her preferred Dunkin' order, Jenner shared that she's a fan of the brand and that it's already a part of her routine, particularly when she's in New York. Her go-to choice is a classic: a simple iced vanilla latte, which she describes as an unfailing option. This collaboration is a strategic move for Dunkin', tapping into Jenner's massive influence and her devoted following to introduce a collection that promises both taste and a vibrant aesthetic.
